Customers praise these merino wool socks for exceptional warmth and softness, calling them 'life-changing'. Most love the comfort and durability. However, some report quality concerns including holes after washing, material authenticity issues, and shrinkage. Care instructions recommend hand washing. Thickness may not fit tighter shoes.
- The merino is incredibly soft and warm.
- Worn and washed weekly for four months and they look exactly as new.
- Warm, soft, well made, wash well, stay up. Perfect socks.
- 5 stars: 79 (71%)
- 4 stars: 20 (18%)
- 3 stars: 1 (1%)
- 2 stars: 3 (3%)
- 1 star: 8 (7%)
These are not what they're advertised as. Poor quality and terrible durability.
The socks are excellent quality. The 'oatmeal' colour is more of a pale yellow in person than the warm cream shown online.
Spent less before on socks and replaced them every year. These will last much longer. Better economics.
The feel is completely wrong for merino. This is not the fibre described. Misleading.
Hi Sebastian, we're so sorry — this is absolutely not the standard we hold ourselves to. Please get in touch and we'll make this right.
No awkward breaking in. Just immediate comfort and warmth.
Developed holes after just three careful washes. The heel wore through completely. Terrible quality for the price.
These socks are fantastic. Just note that the care label says hand wash — one accidental machine wash and they shrank slightly.
Every year I put these in Christmas stockings. Everyone asks where they're from.
I work in a house with stone floors. These are the only thing that keeps my feet comfortable.
I debated the price and I'm so glad I went ahead. Outstanding value.
The quality is genuinely excellent and I love wearing them. Just hard to justify the cost when I keep losing one in the wash.
I've recommended this to everyone I know. It's just brilliant.
These are great socks. My only wish is a longer crew height — they're quite a low ankle cut.
I look forward to wearing this. A truly enjoyable piece.
The difference between these and my old wool socks is remarkable. Four more pairs purchased.
Bought a pair for myself and five more as Christmas gifts. Everyone loved them.
Thank you Grace! Your kind words really mean the world to our team.
I'm experienced with merino wool. This is not it. Coarse, poorly made, and fell apart quickly. Misleading labelling.
Hi Mia, we're very sorry to read this. Please contact our customer care team as a priority and we will do everything we can to help.
I reach for this more than anything else I own. Exceptional.
The quality is excellent but with daily wear holes do eventually appear. A consequence of wearing them constantly.
Even in my draughty old house. These socks are exceptional.
The quality is excellent and they're wonderfully warm. Some pilling after a few months of daily wear.
Lovely socks. After about two months of regular wear they've stretched slightly at the ankle. Still functional and comfortable.
I can't think of a single criticism. Simply brilliant.
Itchy, poorly made, fell apart quickly. Nothing about these socks matches the description.
One piece that makes so many other things work better together.
These are now the only socks I buy. I've replaced my entire drawer.
I've now given these to twelve people. Every single one has reordered.
Great socks. Just don't machine wash. I learned the hard way and lost half a size.
But here we are. Completely smitten.
I never expected to describe socks as luxurious. The merino is incredibly soft and warm.
This brand consistently delivers. Another excellent purchase.
That's the simplest way to put it. An absolute joy.
I pack these for every trip. Cold hotel rooms and long-haul flights are transformed.
Wore these for a long day of walking and there was no odour at all. That's the merino magic.
